Figma recently became the ultimate designer and developer assistant in creating efficient websites. It has officially acquired Weavy, a platform that merges generative AI with professional editing tools on an open creative canvas. Rebranded as “Figma Weave”, the company will expand Figma’s capabilities into image, video, animation, motion design, and VFX generation—all within the same workspace designers already know. 

What is Weavy?

Weavy is a browser-based platform built for people who create with AI - Instead of having to juggle multiple AI applications to achieve results, Weavy aims to bring everything into one place: AI models (image, video, 3D) and traditional editing tools making, layering, compositing all in a unified canvas.

In short: AI gets integrated into the workflow, not just “press button, get image, done”. They call this approach “Artistic Intelligence”.

Why Should You Use it?

Because, the creative world is in utter chaos. All these standalone AI tools are spitting out results, but then you still need to bring them into Photoshop, do masking, tweak colors, export different sizes, hand off to a team member…it’s messy. 

Weavy addresses two big pain points:

Control and flexibility - instead of letting a “magic AI button” set everything, you get node-based flows: build the pipeline, tweak each step, reuse it later. Lior Albeck, one of the creators of Weavy, told Product Hunt that one of the major reasons they launched Weavy was to give artists more flexibility and control over their creative process - rather than bouncing between disconnected apps. 

They believe that AI is meant to do just that - enhance human creativity, not replace it.   

What makes this different:

• All AI models unified and max control with fine-tuned LoRAs, ControlNets, and custom checkpoints
• Professional control with layer compositing, matte manipulation, color grading - all integrated
• Build workflows instead of one-offs and iterate quickly to meet your customers’ endless revision request
• Collaborate and scale by sharing workflows with your team and to maintain consistency across projects

Collaboration & consistency – For teams (brand teams, agencies) the nightmare is: every designer, every version, different styles. Weavy allows sharing workflows, versioning, enforcing brand guidelines. From their seed-funding article:
“These workflows can then be reused across teams to help enforce brand consistency and improve collaboration” ctech

Core Features 

Here’s what you get, 

Features:

• Node-based interface: connect AI model → editing tool → compositing → output.
  
• Support for multiple AI models: image, video, 3D, different checkpoints/LoRAs/ControlNets
  
• Professional editing tools built-in: layering, masking, compositing, matte manipulation, color-grading.
  
• Cloud-based: You don’t need a monster workstation (apparently). From a user comment: “Everything runs in the cloud, so there’s no need for powerful hardware or any complex setup.”
  
• Collaboration/workflow reuse: Teams can share “flows” (templates), maintain brand consistency.

Things to think about:

• There is a learning curve: Node-based systems are more powerful but also more complex than “one-button AI”.
  
• Pricing/details may not all be transparent yet (at least according to a review) so if you’re on a budget, check carefully.

Real-World Use Cases

Because what good is a tool if you don’t know when to pull it out of your toolbox? 

Here are some use-cases from people who actually used it:

Packaging/scene creation: A case study from the blog "eCommerce applications for Nano Banana using Weavy.ai” shows how they generated complex packaging scenes, background exchanges, composed multiple elements, and integrated a video motion layer.

Design teams: The Product Hunt comments are full of users saying “we were juggling multiple tools; Weavy made workflow shareable, modular, and repeatable”‍

Brand consistency at scale: From funding articles – teams like NVIDIA, Wix are using it.

So, if you are doing a one-off image generation (just a logo or social post) maybe this is overkill. If you are doing multiple assets, repeating them, needing consistency and want to avoid re-doing the same steps every time - this is where it shines. 

How to Get Started (Step-by-Step)

Since you like practical above all, here’s how you’d roll it out—yes, I rolled out of bed for this too.

1. Sign up & explore – Visit weavy.ai (or the launch page) and take a trial. Familiarize with the node-based interface.
   
2. Pick a pilot project – Something you already have to do: e.g. “create 5 social-media visuals for our brand next week”. Use Weavy for that.
   
3. Build a workflow – In Weavy:
   
   • Choose your base model (image/3D/video)
     
   • Add editing nodes: masking, background removal, layering
     
   • Add output nodes: export formats, sizes, brand assets
     
   • Save the flow.
     
4. Test and refine – You’ll find some steps feel awkward. Maybe you need a “color grade” node after generation. Tweak.
   
5. Share with your team – If you’re working with others, give them access to the flow. Standardize the process.
   
6. Scale & reuse – For each new campaign: adapt the workflow rather than recreating it from scratch. Save time; maintain consistency.
   
7. Evaluate vs alternatives – Check if the time saved + improved output offsets the learning curve and cost. If yes: full adoption; if no: maybe stick with simpler tools.

Who Should Use Weavy & Who Should Wait

You should use Weavy if:

• You’re working professionally (agency, brand, creative team) and produce a lot of visual assets.
  
• You need repeatability: same style, many pieces, many sizes, many revisions.
  
• You care about creative control—not just random AI outputs.
  
• You want to standardize a process for your team.
  

You might wait or skip if:

• You’re a solo hobbyist or very small project: one image here and there. The power of Weavy may be overkill.
  
• You don’t want to invest time learning a node-based system.
  
• Your budget is tiny and the pricing isn’t clear yet for your scale.
  

Advanced Workflow Customization (For the Obsessive, i.e. You)

Once you have the basics, Weavy gets delightfully nerdy. You can chain models together in a single flow - say, a Stable Diffusion image generator feeding directly into a video upscaler, followed by a color-correction node fine-tuned to your brand palette. That means instead of juggling tools, you are literally teaching the workflow how to think like you do.

Each node can be saved as a preset, meaning your favorite mask technique, your lighting correction, or your consistent typography overlay can all live as modules. Teams can drop these into future projects - no one ruins the brand identity by deciding that teal suddenly looks fresh. 

According to reviews, this modular approach also saves a significant amount of time on repetitive tasks like resizing, watermarking, and exporting across platforms. Designers stop being production monkeys and go back to being, well, designers. 

Integration and Compatibility

Another strength hiding in plain sight: Weavy isn’t a walled garden. It integrates with design staples like Figma, Notion, and Adobe tools (via plugins and APIs). This allows creative teams to keep existing workflows intact while still using Weavy as the powerhouse under the hood. You can design in Figma, pull AI-generated assets from Weavy, and export to your client workspace—all without the file-passing circus we’ve all suffered through.

It’s that rare balance between innovation and respect for the tools that built the industry. Most AI startups forget that part. Weavy didn’t.

The Future of Creative Workflows

If you zoom out, Weavy isn’t just another product—it’s a signpost for where creative work is truly headed. The future will belong not to those who use AI haphazardly, but to teams that systematize it into reusable, auditable workflows blending automation with artistry. Weavy’s quiet revolution lies in its focus on infrastructure over hype, turning chaotic creativity into a smooth, scalable studio pipeline. Now integrated into Figma, it brings generative AI and professional editing tools into an open canvas that supports image, video, animation, and VFX production. At Frontmatter, the team is exploring how these AI-driven workflows can supercharge collaboration between designers, developers, and content strategists, enabling faster, more cohesive creative output. Architects use it for staging, VFX artists for films and games, marketers for campaigns, and designers for branding. For Frontmatter, Weavy represents a powerful way to accelerate creativity without sacrificing craftsmanship—proof that the next evolution in design isn’t just about smarter AI, but smarter workflows.

Final Take 

If you’re in the business of creating (and by “business” I mean serious creative output, not memes), then Weavy deserves your attention. It isn’t the easy “press-button-get-image” toy; it’s the grown-up “let’s build the pipeline, standardize the process, scale the team” tool.

Give it a trial, pick a real task, see how much smoother things get. If it works, you’ve upgraded from playing tools to running a creative machine. And yes—I’ll be begrudgingly impressed if you pull it off.