In today’s digital-first B2B world, brand videos are no longer optional - they are essential. In fact, 92% of B2B marketeers now consider video a crucial part of their strategy, and branded content video production drives a 157% increase in organic traffic from search engines, according to research from HubSpot and Wyzowl.

Unlike static blog posts or sales decks, video helps companies communicate brand messaging through video, showcase real user stories, and establish long-term trust with potential buyers - all in a format that’s fast to consume and easy to share. 

But for your content to work, brand video production must align with both marketing strategy and storytelling goals. 

Let’s explore five inspiring B2B brand videos that can elevate your next campaign

1. Salesforce – “Internet of Customers”

A Dreamforce Opening Film

Salesforce launched a powerful brand content video to open their Dreamforce event, showing how the company helps brands connect across fragmented customer experiences.

Why it works?

It visualizes the chaos of data silos and customer touchpoints, then provides a clear solution. Rather than just promote features, the video tells a story of transformation, illustrating the value of connected systems in B2B ecosystems. 

Keyword Tie-In: This is brand video production done right - emotional, strategic, and product-driven.

2. Experian – Virgin Money Case Study Film

Produced by Venture Videos, this case study highlights how Experian helped Virgin Money optimize their marketing with data-driven insights. 

Why it works?

 The film features real clients speaking with authenticity. Instead of actors or flashy effects, it relies on brand messaging through video that builds credibility through human emotion and trust. 

B2B Video Tip: Case studies like this serve as bottom-funnel content, offering a relatable, proof-based narrative for decision-makers.

3. Dropbox – “My Shot + Your Illustration” Campaign

In collaboration with Column Five Media, Dropbox launched an animated video series blending user-generated content with motion graphics. This campaign emphasized collaboration, simplicity, and creativity - core values of the Dropbox brand. 

Why it works?

 It’s modular, beautifully designed, and emotionally compelling. Each segment is a visual story that explains how users benefit from the product.

Keyword Match: A perfect blend of brand video production and explainer-style storytelling that resonates with creative B2B audiences. 

4. IBM – “Dear Tech, Let’s Talk”

IBM’s Dear Tech video is a masterclass in brand messaging through video. Rather than focusing on products or features, IBM addresses the ethical, social, and human implications of technology. It’s essentially an open letter to technology, urging responsible innovation.

Why it works?

• Emotional storytelling with a global relevance.
  
• Balances corporate authority with human warmth.
  
• Positions IBM as a leader in ethical tech conversations.
  

Lesson for B2B marketers: Don’t just sell — inspire. Use your branded content video production to connect to shared values that resonate with decision-makers and end users.

5. Slack – “So Yeah, We Tried Slack”

Slack’s onboarding-style video takes a fictional company through the before-and-after of adopting their platform. It’s humorous, fast-paced, and relatable for any office worker frustrated with endless email threads.

Why it works?

• Uses humor without sacrificing clarity.
  
• Clearly shows the pain points and the transformation.
  
• Appeals to both decision-makers and everyday users.
  

Extra insight: This video reportedly increased trial sign-ups significantly after release, proving that well-executed brand video production can directly impact conversions.

What Makes These Brand Videos Successful?

Despite different tones and formats, these five campaigns share several key traits that B2B marketers should replicate: 

Story-Driven Strategy

Whether it’s Salesforce’s emotional opener or Dialpad’s comedic shorts, every video prioritizes storytelling over specs. It’s brand messaging through video  that concepts are memorable. 

Human Emotion

Videos like Experian’s use authentic voices to make complex services more approachable.

Bold, Creative Execution

Unbabel and Dialpad prove that branded content video production can take risks - if they are rooted in strategic clarity. 

Purposeful Design

From Dropbox’s motion graphics to Salesforce’s cinematic visuals, design choices reinforce the brand’s voice and message. 

Trends Shaping the Future of Branded Content Video Production

As you prepare your next video campaign, consider these growing B2B trends:

• Short-form, high-impact video is leading in engagement.
  
• Personalized content through AI and segmentation is gaining traction.
  
• Behind-the-scenes clips create authenticity and build deeper relationships.
  
• Interactive videos let users control their journey—a big win in SaaS and enterprise sales

Trends Shaping the Future of Brand Videos in B2B

• Vertical Video Formats: LinkedIn and even TikTok are now viable platforms for B2B engagement.
  
• Personalized Video Messaging: Tailoring video content for specific industries or even individual prospects.
  
• Data-Driven Storytelling: Using analytics to refine brand messaging through video and track ROI.

Getting Started with Brand Video Production

If these examples have sparked ideas, here’s how to start crafting your own:

1. Define Your Core Message: Identify the single most important takeaway your audience should remember.
   
2. Know Your Audience: In B2B, the viewer could be a CEO, procurement officer, or end-user — each needs tailored messaging.
   
3. Choose the Right Format: Consider whether you need a short explainer, an emotional brand film, or an episodic campaign.
   
4. Work with Professionals: High-quality brand video production is an investment that reflects your brand’s credibility.
   
5. Plan Distribution Early: Think beyond YouTube — LinkedIn, email campaigns, and trade show displays can be equally effective.

Tips to Elevate Your B2B Brand Video Production

• Write a script that puts the audience first. Focus on pain points before showcasing solutions.
  
• Design for sound-off viewing. Use captions, motion graphics, and clear on-screen messaging.
  
• Test multiple versions. Different lengths, thumbnails, or CTAs can drastically impact results.
  
• Invest in strategy, not just production. Good lighting and gear matter—but clear brand messaging through video matters more.
  

Bonus Brand Campaigns to Check Out

• Bynder’s "Simple Changes" ad features a marketer in a dinosaur costume—short, funny, and highly shareable.
  
• Hootsuite’s satirical social video pokes fun at the frustrations of marketers, while still offering a solution.

These quick, punchy examples are proof that even the most serious B2B topics can benefit from branded content video production with personality.

Brand Videos Are a Statement Piece

These campaigns prove that brand videos are far more than just motion graphics—they are strategic tools that convey positioning, build authority, and influence action.

Whether you're showcasing thought leadership, solving pain points, or just trying to connect with your audience on a human level, strong brand video production can drive results across every stage of the funnel.

Ready to start your own video campaign? Focus on the story, align with strategy, and remember: in B2B, brand messaging through video is how trust begins.